Vista logo

About

25 years at the forefront of enterprise software investing.

Opportunities

hero

Careers at Vista

Explore opportunities in our network

Senior Product Marketing Manager

Avalara

Avalara

Marketing & Communications, Product
United States
Posted on Jan 9, 2026

Job Description

What You'll Do

Avalara is looking for a Senior Product Marketing Manager to lead our Cross Border and Property Tax products. You will need to be strategic when creating a marketing strategy and product/solution positioning, to execution on messaging and measurement. You will work with product management, sales, and marketing to create go-to-market content and strategies that move the needle. You will develop detailed knowledge of these products, working cross-functionally to develop a comprehensive go-to-market plan and communicate details about our unique value in the tax compliance market.

This is a remote position and you will report to the Manager, Product Marketing

#LI-Remote


What Your Responsibilities Will Be

  • You will collaborate with Product Management to distill key functionality and benefits for upcoming features into product marketing messages.
  • You will engage with Revenue Marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing campaigns.
  • You will create and develop compelling audience-specific messages and presentations, customer success stories, and videos.

  • You will develop creative product marketing activities that reach target audiences.

  • You will work with sales to ready our general and specialized sales teams on our value propositions and messaging.

  • You will deliver presentations to internal and external audiences (analysts, customers, conference sessions, and third-party, public events) on Avalara's compliance platform

  • You will collaborate with other product marketers to develop cross-portfolio messaging and content.


What You'll Need to be Successful

  • 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management

  • 5+ years demonstrated track record in creating positioning and marketing content

  • A Bachelor's degree in marketing, business, technology, or a relevant field of studies such as computer science

  • Demonstrated ability in launching and growing technology products


Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

  • You’ll bring experience using AI and AI-related technologies, ready to thrive here.

  • You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

  • You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.


How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.


What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.