About the role

We are looking for a commercially minded and data-driven PPC Campaign Specialist to join our growing Acquisition team.

This is a hands-on role responsible for the day-to-day management, optimisation and development of paid search campaigns, primarily across Google Ads and Microsoft Advertising.

The successful candidate will be comfortable managing campaigns independently, analysing performance data, identifying opportunities to improve efficiency and lead quality, and implementing optimisation actions across keywords, ads, audiences, bidding, budgets and landing pages.

Working closely with the Digital Acquisition Specialist and wider Marketing team, you will help ensure paid media campaigns generate high-quality B2B leads while achieving agreed acquisition, CPA and pipeline objectives.

What your main focus will be

• Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising
• Monitor and improve campaign performance against key KPIs including MQL volume, CPA, conversion rate and lead quality
• Conduct keyword, search-term and negative keyword analysis to improve traffic quality and campaign efficiency
• Optimise campaign structure, bidding, budgets, audiences, devices, ad schedules and landing-page alignment
• Create and test compelling PPC ad copy, campaign assets and new keyword opportunities
• Monitor budget pacing and identify performance issues, risks and opportunities proactively
• Analyse campaign performance using advertising platforms, GA4 and CRM data, and provide clear optimisation recommendations
• Work with the wider Marketing team on landing-page testing, campaign launches and initiatives designed to improve qualified lead and pipeline generation

What you bring

• Proven, hands-on PPC / Paid Search experience, ideally within a B2B or lead-generation environment
• Strong practical experience managing Google Ads campaigns
• Experience with Microsoft Advertising or a strong understanding of the platform
• Strong knowledge of search campaigns, keyword and search-term optimisation, match types, negative keywords, Responsive Search Ads, conversion tracking, automated bidding, audience targeting and budget management
• Strong analytical skills and confidence interpreting campaign performance data
• Experience optimising campaigns against CPA, conversion and lead-generation targets
• Comfortable working with Excel or Google Sheets for campaign analysis and reporting
• Strong attention to detail, written communication skills and the ability to manage multiple campaigns and priorities independently

Nice-to-have points

• Experience within B2B SaaS, technology or software marketing
• Experience working with longer B2B sales cycles and optimising beyond simple form-fill conversions
• Familiarity with GA4, Google Tag Manager and HubSpot
• Experience with offline conversion imports or CRM-based conversion tracking
• Understanding of value-based bidding and lead-quality optimisation
• Experience with landing-page testing and conversion-rate optimisation
• Familiarity with YouTube, Display, Demand Gen or other paid acquisition channels

Remuneration package and benefits

At Joblogic, we care about helping you do your best work and grow along the way. Here’s what you can expect:

• Competitive base salary with double OTE.
• Uncapped commission structure aligned to performance.
• Hybrid working model with flexibility across home, office, and onsite.
• Opportunity to be part of a high-growth phase following new investment.
• Clear career progression as the UK sales function expands.
• Ongoing sales training, coaching, and leadership support.
  
  

About Joblogic

Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to £35M+ ARR and expanded our team from 11 to 500+ people.

Recently, we secured a strategic growth investment from Vista Equity Partners — a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI-first roadmap, expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.

With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.

Joblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth.

With 100,000+ users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service firms.