About the role

We are hiring a Head Growth (Digital Acquisition) to lead our acquisition engine with a clear focus on MQL delivery and ARR impact. You will be a player-coach: hands-on in key channels, while coaching two acquisition specialists and getting strong value from our embedded agency. You will bring rigour, pace, and clarity through data, experimentation, and excellent stakeholder management.

What your main focus will be

• Primary: Marketing Qualified Leads (MQLs)
  1. Deliver MQL volume to plan, with clear definitions, reporting, and SLA alignment with Sales.
  2. Improve MQL-to-SQL conversion rate by raising lead quality and tightening the handover.
• Secondary: ARR impact
  1. Improve contribution to new ARR by optimising for downstream conversion, not just top-of-funnel volume.
  2. Build visibility from channel spend → MQL → SQL → closed-won ARR.
  3. Efficiency guardrails (must hold while scaling)
  4. CAC/CPA/CPL and ROAS are not the “north star”, but you will manage them as guardrails.
  5. You will actively reduce wasted spend and improve marginal returns.

Key responsibilities

Acquisition strategy and execution (hands-on)

1. Own the multi-channel strategy and performance across key paid channels, including:
   1. Google Ads and Microsoft Ads
   2. Paid social (LinkedIn, Meta)
   3. Display/YouTube and remarketing
   4. Additional channels where justified (review sites, affiliates, industry partnerships)
2. Build campaign structures that scale cleanly by:
   1. segment (bigger businesses, priority verticals, intent level)
   2. offer (demo, assessment, content, webinars)
   3. funnel stage (prospecting vs retargeting)

Experimentation and conversion improvement

1. Run a structured experimentation programme across:
   1. ads (targeting, creative, landing page alignment)
   2. landing pages and forms (CRO)
   3. lead capture paths and nurture routes
2. Maintain an experiment log with hypotheses, expected lift, success criteria, and learnings.

Measurement, attribution, and insight (HubSpot + Power BI)

1. Own reporting across:
   1. HubSpot dashboards (tactical, day-to-day)
   2. Power BI (executive reporting, trends, cohort movement)
2. Ensure clean lifecycle tracking and accurate attribution:
   1. channel tagging standards
   2. lifecycle stage definitions and data hygiene
   3. campaign-to-MQL reporting integrity
3. Build forecasts and business cases that leadership can trust.

Leadership: player-coach + agency management

1. Coach two acquisition specialists through:
   1. weekly performance reviews
   2. skills development plans
   3. clear ownership boundaries and quality standards
2. Manage our embedded agency with tight briefs, strong measurement, and accountability.
3. Create a calm, high-output team cadence: priorities, timelines, and decisions are explicit.

Stakeholder management and commercial influence

1. 1. Partner closely with Sales leadership and SDR/BDR teams (including Salesloft workflows) to:
      1. align on MQL definition and SLAs
      2. improve speed-to-lead and follow-up sequences
      3. use feedback loops to improve lead quality
   2. Negotiate budgets and secure investment:
      1. present trade-offs
      2. quantify expected impact
      3. explain risks and assumptions

Nice-to-have points

• Strong experience in performance marketing / growth / digital acquisition (B2B SaaS strongly preferred).
• Proven track record delivering MQL growth at pace, while improving conversion to revenue.
• Deep hands-on expertise in Google Ads (account structure, query strategy, bidding, audiences, measurement).
• Strong capability in LinkedIn Ads for B2B, plus additional paid channels.
• Strong analytics and reporting ability:
• HubSpot reporting and lifecycle stages
• Power BI fluency (or equivalent, with evidence of building decision-grade reporting)
• Experience influencing stakeholders using data, not opinions.
• Demonstrated ability to coach and raise the bar for a small team
• Experience shifting upmarket (bigger businesses, higher ACV, longer cycle).
• CRO expertise (landing pages, forms, onsite journey improvements).
• Familiarity with working alongside SDR motion and sequencing in Salesloft.
• Experience with review sites and intent-based channels in B2B software.

Remuneration package and benefits

• Market competitive salary range – commensurate with your experience and abilities
• Work within a global SaaS product company with strong growth momentum
• Opportunity to work closely with international teams across UK, Pakistan, and Vietnam
• Clear career progression opportunities as Joblogic continues to scale globally
• Collaborative and fast-paced working environment
• Regular company events and team activities
• Learning and development opportunities through Joblogic Academy and internal training

About Joblogic

Founded in 1998, Joblogic is the UK's #1 Field Service Management (FSM) software platform.
We're a global business with teams across the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we've grown rapidly — from ~£500k in revenue to ~£25M ARR, and from 11 people to nearly 500. Recently, we secured strategic growth investment from Vista Equity Partners, a world-leading enterprise software investor. With £100M+ in new primary capital, we're accelerating our next phase of growth:
• Building an AI-first product roadmap
• Expanding into CAFM (Computer-Aided Facilities Management)
• Scaling across Europe and international markets
Our ambition is clear: £100M ARR.
Today, Joblogic supports over 100,000 users across HVAC, plumbing, electrical services, facilities management, and building maintenance. We're entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service businesses.