ABOUT THIS ROLE

As the Director of B2B Product Marketing Programs at KIBO, you will lead the strategy, execution, and continuous evolution of our business-to-business product marketing function. You will serve as the architect of KIBO's market positioning, driving the programs, messaging, and go-to-market initiatives that establish KIBO as the preferred commerce platform for modern B2B enterprises.

Operating at the intersection of Product, Sales, Marketing, Customer Success, and Executive Leadership, you will translate market opportunities into scalable programs that accelerate pipeline growth, strengthen competitive positioning, and drive revenue. This is a highly visible leadership role for a strategic marketer who thrives on building programs, influencing stakeholders, and creating measurable business impact.

WHAT YOU'LL DO

• Lead KIBO's B2B product marketing strategy across Commerce, Order Management, and Subscription solutions, ensuring a consistent and differentiated market position.

• Build and execute scalable product marketing programs that support demand generation, pipeline acceleration, customer expansion, and market awareness initiatives.

• Develop compelling value propositions, messaging frameworks, and positioning that resonate with enterprise decision-makers, digital commerce leaders, and operational stakeholders.

• Partner closely with Product Management to translate product innovation into market-ready stories that drive adoption and revenue growth.

• Own sales enablement strategy, delivering the messaging, presentations, competitive intelligence, battle cards, customer proof points, and ROI frameworks needed to support high-performing sales teams.

• Lead go-to-market planning and cross-functional execution for major product launches, strategic initiatives, analyst relations activities, and industry events.

• Establish and manage a world-class competitive intelligence program, monitoring market trends, emerging technologies, competitors, and industry dynamics to identify KIBO's strongest opportunities to win.

• Partner with Demand Generation, Content Marketing, and Corporate Marketing teams to develop thought leadership programs, webinars, research reports, customer stories, and integrated campaigns that strengthen KIBO's market presence.

• Collaborate with Sales Leadership to align product marketing initiatives with revenue objectives and support enterprise account acquisition strategies.

• Define key performance indicators and reporting frameworks that measure program effectiveness, market impact, pipeline contribution, and revenue influence.

• Serve as a strategic advisor to executive leadership on market trends, buyer behavior, competitive threats, and growth opportunities within the B2B commerce landscape.

IDEAL BACKGROUND

• Proven experience leading B2B product marketing programs within enterprise SaaS, commerce technology, digital experience, supply chain, or related technology sectors.

• Strong understanding of enterprise buying processes, complex sales cycles, and account-based go-to-market strategies.

• Experience developing messaging, positioning, and sales enablement assets that directly contribute to revenue growth.

• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across Product, Sales, Marketing, and Executive teams.

• Deep curiosity about market dynamics, customer needs, competitive landscapes, and emerging technology trends.

• Exceptional communication, storytelling, and executive presentation skills.

• Experience building and scaling product marketing functions, programs, and processes in high-growth technology environments.