ABOUT TRIBUTE TECHNOLOGY:

At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through industry-leading technology that provides personalization for families, as well as efficiency and profitability for funeral homes and obituary hosting services. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users. Tribute is a unique new model that brings the stability of B2B software PLUS the explosive growth and valuation of eCommerce. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.

ABOUT YOU:

We’re seeking a PPC Lead to own strategy, execution, and performance across paid search (primarily Google Ads) and complementary channels. You’ll set the vision, manage budgets, guide a small team/partners, and be accountable for hitting growth and efficiency targets for a portfolio of SMB clients across North America.

If you’re a hands-on strategist who can both build and scale high-performing campaigns—and you love mentoring others—we’d love to meet you.

• PPC Campaign Management: Develop, implement, and manage paid search campaigns across Google Ads and other paid search platforms. Ensure campaigns are optimized to meet business goals and KPIs.
• Campaign Optimization: Regularly monitor and optimize campaigns to maximize performance. This includes adjusting bids, targeting, ad copy, and keywords to ensure high-quality traffic and increased conversions.
• Keyword Research & Strategy: Conduct thorough keyword research to identify the most relevant and high-performing keywords for campaigns. Develop bidding strategies and structure campaigns to improve overall performance.
• Performance Tracking & Reporting: Track key metrics such as clicks, conversions, impressions, and ROI. Provide reporting and regular feedback to leadership and key stakeholders, highlighting performance insights and areas for improvement.
• Team Management: Oversee a team of US and offshore staff with diverse skill sets, ensuring effective collaboration and productivity.
• Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports.
• Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients.
• Stay Updated on Digital Marketing Trends: Keep up to date with the latest trends, best practices, and features across all Paid Search platforms. Recommend and implement new strategies or tactics as needed.