ABOUT TRIBUTE TECHNOLOGY:

At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities around the world celebrate life and pay tribute to those we love. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, Ukraine and India.

ABOUT YOU:

Reporting to the CRO, the Director of Marketing owns Tribute’s go-to-market marketing strategy and execution, with direct accountability for pipeline impact and customer growth.

This role is responsible for defining and communicating why Tribute to the market, unifying a multi-product portfolio, and translating that story into measurable demand across acquisition, expansion, and retention.

Operating as an AI-first, hands-on leader, you will use modern marketing technology and applied AI to accelerate experimentation, improve targeting and personalization, and drive faster, more informed decision-making across the marketing function.

This is an opportunity for an ambitious, hands-on marketing leader to own and fully direct the marketing function at Tribute. You will build and lead a team, partner closely with Sales and Product, and be accountable for turning strategy into results.

KEY RESPONSIBILITIES:

• Own Tribute’s go-to-market marketing strategy and operating cadence, aligned to revenue and pipeline goals.
• Unite Tribute’s portfolio (eCommerce websites, marketing services, management software, memorialization products, and partner ecosystem) into a clear platform narrative.
• Define and enforce positioning and messaging frameworks that enable Sales to sell outcomes, not features.
• Act as a GTM leader accountable for pipeline contribution and funnel health in partnership with Demand Generation.
• Define ICPs, funnel stages, MQL/SQL criteria, and success metrics, and turn them into consistent, high-quality opportunities.
• Reduce reliance on event-led pipeline by scaling digital demand, content, webinars, and AI-supported targeting and personalization.
• Design and run structured experiments across messaging, content, channels, and conversion paths, applying learnings to improve performance.
• Partner with Sales to deliver modern enablement, competitive positioning, and value-based sales plays.
• Own customer marketing across the lifecycle, supporting acquisition, expansion, cross-sell, and retention. · Build and lead a high-performing marketing team, hiring, developing, and managing talent.
• Own marketing technology strategy and practical attribution, ensuring visibility into pipeline and revenue impact.
• Act as a cross-functional partner, sharing customer and field insights with Product, Sales, and Customer Success.